Yanmar hails ‘hugely positive’ impact of decision to expand UK presence

YANMAR Compact Equipment Europe (CEE) has hailed its decision to expand its presence in the UK last year. The manufacturer said it has established a ‘strong’ dealer network, while sales have continued to rise over the past 12 months.

The company set out to increase access to its portfolio of loaders, excavators and carriers. Yanmar said that by using its new dealership network and a ‘dynamic’ distribution strategy, the firm has increased its market share and highlighted opportunities for expansion.

“Expanding our presence in the UK has had a hugely positive effect,” said Andreas Hactergal, sales and marketing director at Yanmar CEE. “The UK construction market remains key for Yanmar and we are already planning additional investment and expansion over the coming years. With improved access to our portfolio, the industry is in a better position to understand what makes our equipment unique.”

Growth has been supported by new product launches, including the SV60 midi-excavator, V65 compact wheeled loader, ViO82 zero tail swing midi-excavator and ViO23-6 urban excavator. Yanmar has raised awareness of its brand by attending trade shows including the Executive Hire Show and Plantworx 2019.

“Operators across the UK and Ireland have been impressed with the performance and capabilities of Yanmar equipment,” Hactergal added. “Our efforts to improve fuel efficiency, reduce total-life costs and minimise emissions are being noticed by a growing number of rental houses and owner-operators. This support is set to grow over the coming years as the industry becomes more aware of our competitively-priced products and rigorous engineering that goes into designing them.

“We have a real ambition to grow our market share – not just in the UK, but worldwide. With our dedicated engine development division and world-leading R&D capability, we aim to set the standard for innovation and progress in the construction equipment industry. Our latest product introductions are a testament to our momentum, and we look forward to strengthening our relationships with existing customers and building many new ones in the years to come.”