Finning virtual event to showcase new machines and technology

CAT dealer Finning UK & Ireland has announced a new online event featuring product demonstrations, networking opportunities and panel discussions on key sector issues.

FINROCK21 is aimed at plant operators, construction professionals and heavy equipment enthusiasts. Taking place on October 21, the free event will be a live, interactive virtual exhibition located on the fictional Finning Island.

Visitors will arrive at a virtual lobby where they can choose from a series of zones including an equipment showroom, where attendees can experience different machinery. Visitors can also consult Finning experts for machine, business and financial advice.

FINROCK21 will include a series of technology demonstrations and discussions on topics such as engine rebuilds and machine productivity. The Tech and Innovation zone will include sneak peeks of products still in development.

Peter Seaman, customer experience and marketing manager at Finning UK & Ireland, said, “By launching FINROCK21, we are breaking the mould and offering a brand-new interactive experience for operators, engineers and other heavy equipment enthusiasts who have been unable to attend events over the last 18 months.

“The new expo promises to be a memorable one, where we can meet attendees virtually, introduce them to new equipment and technology and inspire them in a way that we haven’t been able to over the last few months.

“We will also be offering behind the scenes tours of our operations and regional sites, giving visitors an exclusive insight into how we operate as a business. Alongside the virtual expo, we will be broadcasting FINROCK TV live from our very own studio, with a range of presentations and entertainment throughout the day — another new step for us.”

Visitors will also be able to browse opportunities at the careers fair and network with other attendees. They can also benefit from ‘show only’ deals and offers, including competitions with prizes such as a VIP trip to Malaga for two.

To register for the event, visit