CASE concludes European roadshows with sustainable UK event

CASE Construction Equipment concluded its 2023 European Roadshow with a two-day sustainability-certified event in Derbyshire.

The company welcomed UK and northern European dealers along with more than 200 customers to the final leg of this year’s Roadshow, following events in Germany, Italy and France.

CNH Industrial, through its CASE Construction Equipment brand, had committed to achieving a sustainable event as a pilot project for its ISO 20121 certification. The standard is based on three principles of sustainable development: ethical-social, economic and environmental.

All environmental, social and economic aspects of the event were analysed and acted upon, including land conservancy, waste management, containment of emissions, sustainable procurement and improvement of the social and economic impact on the communities involved.

“ISO 20121 provides for performance monitoring, always with reference to the principles and policies adopted by the organisation,” said Daniela Ropolo, head of sustainable development initiatives, CNH Industrial. “It allows us to correctly identify and manage the lessons learned from the event, in order to use them in the planning for subsequent activities.”

This focus on the environment was extended to the equipment on display, with customers able to trial two all-electric mini-excavators and a prototype electric compact wheel loader. The loader, called the 12EV, uses a 23kWh battery pack to drive the transmission and hydraulics, delivering up to six hours of continual use on a single battery charge. It will be launched to customers across Europe by the end of the year.

CASE now offers two electric mini-diggers. The CX15EV was launched earlier this year and the 2.5-tonne CX25EV will be available in the coming months.

The manufacturer has also expanded the range of diesel models. With the launch of the D-Series mini-excavator line, CASE has increased the number of models from seven to 20 machines, between 1-6 tonnes operating weight. This includes a zero tailswing option for every weight sector and four mini-excavators with a two-piece articulating (TAB) main boom.

The company also presented its new CX75E, a 7.5-tonne midi-excavator with a two-piece articulating boom.

Customers had the change to try E-Series crawler excavators and the recently-launched E-Series wheeled excavator line. With four models, the range includes two conventional tailswing and two reduced tailswing machines, with operating weights of 14-17 tonnes. The equipment on display also included compact and full-size wheel loaders, along with a first opportunity for many to see the latest C-Series grader, complete with electro-hydraulic controls.

Developed for small sites in a variety of applications, CASE added that the prototype TL100 mini track loader attracted attention. The compact machine is said offer a combination of manoeuvrability and power.

CASE also had stations explaining its range of connectivity services, demonstrating how telematic systems such as SiteWatch can save money and reduce downtime. The company was supported by suppliers Geith and Sampierana, providing customers with advice on buckets, attachments, tracks and other components.

The Roadshow provided visitors with the ability to try the CASE Rodeo operator challenge. Using a CX25D mini-excavator, with a scoop attached to the bucket, operators had to pick up golf balls and deposit them inside road cones that were spaced around the machine.

Ivona Nicol, marketing manager for northern Europe, said, “With so many new and improved machines on display, the CASE Roadshow provided an incredible opportunity for our customers and our dealers to meet and to try the very latest equipment. They were also able to catch a glimpse of the future, with our growing electric line-up.

“More than that, the Roadshow provided CASE and CNH Industrial with an exciting opportunity to create our first certified ISO 20121 sustainable event. We were able to assess and refine every aspect of the creation and implementation of the Roadshow and we have been delighted with the results and with the feedback from everyone who attended.”