SANDVIK has unveiled a new logo and visual identity.
The manufacturer revealed it highlights the firm’s commitment to lead the shift towards digitally driven and automated industries, and is developed to suit its current position as a technology leader enabling improved ‘productivity, efficiency and sustainability’ for customers.
“Sandvik has in many aspects become a new company in recent years,” explained Stefan Widing, president and CEO. “We have strengthened our world-leading positions through innovation and strategic acquisitions, and we want to continue to build our technology leadership and keep driving productivity and sustainability gains for our customers.
“Reflecting this, I am very pleased that we reveal a new, modern brand identity and logotype fit for our purpose and strategy.”
Sandvik added that the company is on a ‘path of transformation’, building a position combining hardware with software and digital solutions in the mining, manufacturing, and infrastructure industries, with solutions improving sustainability and productivity for customers on a global scale.
The updated brand identity is designed to represent this new, modern Sandvik, and rests on three core elements: proactive partnerships, forward-thinking solutions, and sustainable progress.
The logo is inspired by the 1962 Sandvik logo and is a tribute to the company heritage and history. A new symbol is also introduced, intended as the key bearer of the Sandvik brand and the mark of the corporate purpose. Sandvik explained that it represents ‘progress’ and ‘circularity’, visually summarising the commitment to advance the world through engineering.
