Hitachi looks to ‘lighten impact’ of rising costs

HITACHI Construction Machinery (Europe) has revealed the business has been looking at ways to ‘lighten the impact’ of rising costs on both dealers and customers.

The move follows recent announcements of inflation figures for Europe and the UK.

Hitachi said some ‘mild’ price increases have been ‘unavoidable’, and the manufacturer has recently decided to increase rates in its rent-to-rent programme, HCM Premium Rental, for the 4th quarter of this year due to increasing interest rates.

HCME president Takaharu Ikeda said, “We understand that this is a challenging time for our dealers and customers, but we are working hard to add value to their investments in Hitachi construction machinery, and are committed to being their first-choice solution provider. Additionally, one of the ways we can support our customers is through our  finance and lease solutions, which are designed to meet their needs.”

Zaxis Finance was announced earlier this year and is supported by BNP Paribas Lease Group SA.

Mr Ikeda added, “Together, we share the same strong customer focus and service values, and we can offer customers innovative finance solutions to help support and grow their businesses, even in challenging times.”