GGR Group has announced the appointment of Gareth Baxendale as sales manager for the Faresin telehandler range, covering the UK and a dealer network in parts of Europe.
He joins following a short period at JLG, before which he was at Gunn JCB. He started his career with WH Malcolm Group in 2002, moving from logistics to materials handling with Cooper Material Handling Ltd in 2012, before making the move to construction sales with Gunn JCB in 2017.
GGR entered the telehandler market in 2020 with the UK launch of the 6.26 Full Electric and has subsequently gone on to offer the full diesel and electric range, which now includes the ‘Big Range Full Electric’ machine series comprising the 14.42, 17.40 and 17.45 models.
Gareth Baxendale said, “It is exciting to be involved with products that are cutting through and challenging the status quo within the industry. I have had my eye on the Faresin telehandlers for some time, especially since they appeared to burst on to the scene from nowhere back in 2020 with their 6m electric.
“Having visited their factory in Italy and spending time with the Faresin team at bauma recently, including the Faresin family who were very hospitable and made me feel very welcome, I can confirm that they have the heritage, infrastructure and capability to make huge waves in the market with their telehandler products.”
Daniel Ezzatvar, marketing & special products director, added, “Gareth joins us at a time where we are coming to the market with the next wave of innovation. These products have become established over the past couple of years and we’re now gearing up for growth with the appointment of key personnel and a focus on service and support.”
