JCB launches £70,000 NSPCC charity appeal

The fundraising activities will begin with a coast-to-coast cycle ride involving ten JCB employees

JCB is embarking on an ambitious fundraising drive for the NSPCC with the launch of a £70,000 appeal.

The JCB NSPCC Platinum Jubilee Appeal will run until 2022 to coincide with celebrations to mark the Queen’s 70-year reign.

JCB revealed fundraising ideas are ‘already flooding in’ and events will get underway with a group of 10 JCB employees taking on a gruelling 129-mile coast-to-coast cycle ride from Barrow-in-Furness to Tynemouth. The team is aiming to raise £5,000 towards the appeal.

30 JCB NSPCC Platinum Jubilee Appeal charity champions are now co-ordinating fundraising initiatives across JCB’s 11 UK-based plants.

JCB’s support of the NSPCC children’s charity dates back to 1986 when Carole Bamford, wife of JCB chairman Anthony Bamford, became involved with the charity when their three children were young. Lord Bamford has pledged to double the amount raised by employees.

JCB supports the NSPCC through the Newcastle-under-Lyme based Carole House – an NSPCC centre named after Lady Bamford in honour of JCB’s support for the charity. It provides therapeutic support for children and was funded through a £2 million JCB NSPCC Appeal, which culminated in the official opening of the centre in 2014 by HRH The Countess of Wessex.

Carole Bamford said, “JCB employees have always been enthusiastic and energetic supporters of the NSPCC over the past 35 years and have done so much to help children in Staffordshire. I’m delighted that as we launch the JCB NSPCC Platinum Jubilee Appeal, we have been inundated with so many wonderful ideas on how to raise money over the next 12 months.”

An NSPCC spokesperson said, “We are extremely grateful that JCB has chosen to donate the funds raised during the Platinum Jubilee campaign to the NSPCC and our vital work with children and families.”