Miller on a mission to boost charity appeal

BIG-hearted Miller UK employees have boosted this year’s Cash for Kids Mission Christmas appeal in the north east of England.

The Covid-19 pandemic has meant the business has been restricted in terms of annual charity events, with most of the firm’s planned fundraising events being cancelled earlier in the year.

The company opted to organise a 12 days of Christmas event during the month of December, featuring a number of virtual events.

Mission Christmas, a part of Cash for Kids North East, aims to support children living in poverty. Working with community organisations, social workers, schools, other charities and the emergency services, the Mission Christmas team ensure that donated gifts reach children who are at risk of waking up to no gifts on Christmas Day.

Each day different events took place including a virtual Land’s End to John O’Groats challenge, a virtual personal training session, competitions, bingo, and a no reserve auction to bid for a Miller GTS, the company’s latest fully hydraulic compact quick coupler.

For every pound donated, Miller UK matched the contribution.

James Ross, Miller’s commercial director, said, “Over the past few weeks the team have taken part in a number of virtual Christmas activities to help support a charity that helps local people. We know that it has been a very difficult year, and especially at Christmas, it can be very difficult to make ends meet. We are committed to giving back to our local community and we hope that with our support, this year’s Mission Christmas will make a huge difference, ensuring that no child in the region wakes up on Christmas Day without a gift.”

More than £3,200 has already been raised to support Mission Christmas. Keith Miller, founder of Miller UK, added, “We are delighted to have had the opportunity to raise money for Cash for Kids this month to help deliver the best possible Christmas for children in the north east. We take a lot of pride in our role within the community and our team fully embrace the chance to participate in fundraising throughout the year, but it always feels even more special, especially at Christmas time.”