JCB unveils out-of-this-world birthday artwork to mark anniversary

A huge ’75’ artwork visible from outer space has been carved into a Staffordshire stubble field to mark JCB’s impending 75th birthday.

The giant logo was cultivated in a field eight miles away from the firm’s world headquarters at Rocester and covered almost eight acres – the equivalent of four football pitches.

A team of JCB employees was behind the creation, which used the firm’s Fastrac tractor to carry out the work. JCB said that the birthday tribute can be seen by imaging satellites orbiting high above the earth.

David Timmis, JCB agriculture product and marketing manager, said, “75 years is a big milestone to reach and we wanted to mark it in a big way with a product which has played a significant role in JCB’s success. Using the JCB Fastrac to create a giant JCB logo in a field which could be seen from space seemed the perfect idea and the whole team was delighted with the result.”