JCB targets further growth in Brazil with $25m investment

JCB chairman Lord Bamford (right) welcomes the governor João Doria to JCB’s HQ

JCB is investing $25 million in its Brazilian operations, which will see the launch of new products for the South American markets.

The move was confirmed as JCB hosted the governor of the state of São Paulo, João Doria, at the company’s Staffordshire HQ.

Sorocaba in São Paulo has been the home to JCB’s Brazilian production operations since 2001. In 2012 the manufacturer invested $100 million in a new factory in the city, which was opened by then Prime Minister David Cameron.

During his visit to JCB, governor Doria met JCB chairman Lord Bamford and JCB CEO Graeme Macdonald.

Graeme Macdonald said, “We have a world-class production facility in Brazil and the investment announced today underlines our commitment to this important market and enables us to seize all the opportunities for growth which lie ahead of us. The Brazilian market is in very good shape and has grown substantially over the past 18 months and continues to expand. There are some very exciting opportunities ahead.”