A new Warwickshire-based plant firm is looking for dealers to represent the brand north of the border, with a range it is touting as “robust and value for money”.
JC Mac, based in Solihull, is offering a fleet of backhoe loaders, loading shovels and excavators, which are being built under licence by Turkish manufacturer Çukurova.
The firm is made up of father and son Clive and Joshua McNally, general manager and director respectively, and sales director Liam O’Connor.
“We were looking for something that we could sell that was very, very good value for money but a strong, reliable machine,” explained Clive McNally.
He added that the firm is looking for “six to eight” dealers across the UK and Ireland, with parts stored centrally at JC Mac’s depot in Solihull. All parts will have a two-year/3,000 hour warranty.
Promising machines built “from the operator’s point of view”, Clive described the range as being “straightforward and hard working”, while costing, on average, 15% below the competition.
The backhoe loaders feature Perkins engines while the excavators and wheel loaders are fitted with John Deere engines.
“The main components are undoubted and they’re mainstream,” Clive said. “The local components are so competitive that the overall machine is therefore, on average, 15% below the competition.”
Clive believes the new brand is going to “quietly make a name for itself”. He said, “There are no bells and whistles and no fancy gimmicks.
“It’s all heavy engineering that’s built to last.”
Clive said there are no set criteria for dealers and since putting the word out the firm has received a “very big reaction”, with interest from family firms to big operators. What is key is that the dealer is able to offer good service and back up, while maintaining a competitive edge.
“The whole thing you have to carry through competitively, from the purchase of the machine to the after sales…we want to keep the competitiveness throughout the life of the machine,” he said.
Clive added that any interested parties are welcome to visit the firm’s 20-acre Solihull site and put the machines through their paces.
JC Mac is set to officially launch the range in the UK later this October.
