JCB digs deep to help save iconic collection

Lord Bamford (left) with James Leavesley, who is heading Appeal’s Staffordshire Fundraising Committee. Pictured in the foreground is one of Wedgwood’s famous Portland Vases.

JCB has announced a significant contribution to help save one of the world’s most important industrial archives. The Bamford Charitable Foundation – the charitable giving arm of JCB – has pledged £100,000 to the appeal to save the Wedgwood Collection.

JCB Chairman Lord Bamford explained, “Staffordshire has a long and proud history of manufacturing and the Wedgwood Collection is of huge importance not only to this county, but also to Great Britain. I’m delighted to pledge £100,000 through the Bamford Charitable Foundation to help keep together this unique collection of British art for future generations.

“It’s staggering to think that the Wedgwood family had already been in business for 60 years when my family started out as blacksmiths in Uttoxeter in the 1820s. It’s those deep roots and long links with manufacturing in Staffordshire which make the preservation of our heritage so important.”

The fundraising appeal to save the Wedgwood Collection has now reached well over £2.3m of its £2.74m public appeal target – securing an extraordinary £1.1 million in donations from the general public with an additional £1.2 million from a series of major donors, trusts and foundations. 

The Bamford Charitable Foundation’s donation has now been match funded by a private charitable trust, giving a significant £200,000 boost to the appeal.