ORGANISERS of the Executive Hire Show have announced more than 30 companies will exhibit for the first time in 2027 and a series of new additions are planned for the show’s 20th anniversary.
The event returns to the CBS Arena, Coventry, from February 10-11, 2027. Confirmed exhibitors include JCB, Kubota, SANY UK & Ireland, LiuGong Machinery UK, Liebherr, Thwaites, Yanmar Construction Equipment Europe, Atlas Copco Power Technique, Hilti, Milwaukee, Husqvarna UK, Makita, Niftylift, JLG, Skyjack and Wirtgen Group.
A new professional services exhibitor category is being introduced, widening the show beyond machinery and equipment to include companies supporting the commercial side of hire businesses. Organisers added that there will also be a stronger drive to bring direct purchasers from major construction companies, housebuilders, facilities management businesses and Tier 1 contractors into the show.
Visitors will be able to pre-book meetings ahead of the event, via the website, making it easier to plan who they want to see and get more from their time at the show.
Chris Moore, publishing & event director for the Executive Hire Show, said, “20 years is a real milestone for the Executive Hire Show and we have a lot planned for 2027. More than 30 companies will be exhibiting with us for the first time, alongside many of the names that have supported the show for years.
“EHS has always been a place where people come to see kit, meet suppliers and do business, and that remains at the heart of the show. The aim for 2027 is to bring even more buyers into the halls, give visitors more to see and make it easier for people to have the conversations that matter.”
The 2027 event will also feature a new two-day conference programme, which is free for visitors to attend. Speakers will tackle subjects including the state of the market, machinery theft and fraud, AI, equipment utilisation, fuel and energy, safety and compliance, whole-life cost, and the skills gap.
Networking will also have a different feel in 2027, with a new-look party and awards format focused on creating a more relaxed setting for exhibitors and visitors to meet.
The first day will close with a drinks reception and 20th anniversary celebration, including a guest speaker and a toast to the hire industry.
A new website will also launch ahead of the event, together with new sponsorship opportunities for companies wanting a bigger presence around the show.
