NEW Sunward dealer, Mr Plant and Machinery Sales, has kicked off its dealership debut with an order for 43 Sunward machines – 10 of which have already been sold.
The order spans mini excavators SWE 18UF, SWE 25UF, and SWE 50UF, to the compact excavator SWE 90UF, and SWTL 4538 skid steer.
Mr Plant and Machinery Sales’ MD, Lee Goodger, said, “As a family-run business with a wealth of experience, knowledge and a reputation for great customer service I felt I was ready to take on the Sunward dealership for the south, so I took the opportunity to make some phone calls and got in front of the right people, and we worked together to make this happen.
“I am very happy to be a part of the Sunward brand and look forward to hopefully having many years at it. We have sold 10 machines to date and are waiting for more to turn up. We had 43 machines on order to start with!
“The challenges in plant hire at the moment are that the costs of purchasing plant are going up but hire rates are staying the same, if not going down. Sunward helps with reduced up-front costs, making them a better option for plant hire companies to be competitive yet achieve the same revenue.
“For example, Sunward’s 3.5-tonne excavator comes with air-conditioning and seven hydraulic lines as standard, and these add-ons would be subject to additional charges from other manufacturers. Relatively little factors like these make all the difference in this day and age.”








