PETER Sebold has been appointed key account manager Europe at Hyundai Construction Equipment, succeeding Christophe Lecarpentier.
Moving from a product management role within the business, he has held senior sales, marketing and product management positions with several manufacturers.
Peter Sebold joined Hyundai in 2019 and has experience in sales support, distributor training, product launches, marketing support, and events.
“This role represents a natural evolution of my professional journey, bringing together the knowledge, experience, industry insight and personal values that I have gained over the years,” he explained. “Having worked closely with our product team, dealer network and with customers across Europe, I look forward to building even stronger relationships with some of our most important fleet owners, construction groups, rental companies, industrial operators and international accounts.”
Hyundai stated that the construction equipment market continues to evolve rapidly and the firm is developing to meet that challenge, with a wide range of new machinery joining its traditional excavator and wheel loader models. This includes a renewed focus on compact models, such as skid steers and compact tracked loaders, along with a move to develop specialised sector-specific machinery for demolition and materials handling. The manufacturer also recently launched its next generation of crawler excavators.
“Customers are looking for more than just machines,” added Peter Sebold. “They expect reliable partners, who can support their business through increased productivity and uptime, while focussing on sustainability and innovation.
“My objective is to position Hyundai as a preferred strategic partner for key accounts across Europe, by delivering customer-focused solutions, competitive total cost of ownership, best-in-class service and support and innovative technologies that will help customers to improve efficiency and profitability.”
