HITACHI Construction Machinery (Europe) (HCME) has announced the promotion of Dr Hubertus Muenster as vice president with expanded responsibility for construction and mining machinery across Europe and parts of Africa.
In addition to his existing responsibilities for construction equipment sales, rental and distribution management, Dr Muenster will now lead the mining business. The move brings the company’s core equipment segments under a single commercial leadership across the region.
Since joining the business last July, Hitachi revealed that Dr Muenster has focused on strengthening dealer collaboration, fostering operational agility and harmonising internal processes. The integration of construction and mining activities is intended to shorten decision cycles and improve coordination with dealers across both product segments. It also creates a more consistent approach to business management and go-to-market activities across each segment.
For dealers, the new structure is tipped to provide a more integrated collaboration with the manufacturer across the entire product portfolio, while maintaining a tailored approach to the diverse needs of different customer segments. For customers, Hitachi added that. it delivers a more consistent brand experience and enhanced access to integrated solutions that draw on the combined strengths of both business divisions.
Francesco Quaranta, president & CEO of HCME, said, “We are simplifying how we operate and how we work with our dealers. By bringing construction and mining together under one leadership, we can move faster, reduce complexity and offer more integrated solutions to our customers.”
