GARIC has announced the appointment of Luke Bell as sales director, as it looks to continue scaling both its core offering and Garic+.
Luke brings more than 15 years of experience in the hire sector, with a strong track record of building effective sales teams, strengthening rehire performance, and driving sustained growth, Garic said.
His career includes 13 years at HSS Hire, where he progressed through a range of senior roles – including business development director. He then spent over two years with Caterpillar as a senior strategy consultant, working across Europe, the Middle East, and Africa to support regional strategy and commercial development.
Commenting on his appointment, Luke said, “Great businesses are built on two things: a team that’s genuinely empowered, and customers who feel the difference. I’m joining with a clear ambition – to foster a culture rooted in trust, collaboration, and continuous improvement, where delivering what matters isn’t the exception, it’s the expectation. I’m excited to help shape what that looks like at Garic.”
Asif Latief, chief executive officer of Garic, added, “I’m delighted to welcome Luke to Garic at such an important point in our journey, as we continue to invest in the business and position ourselves for further growth.”
The appointment comes at a time of continued growth for Garic, as the business expands its presence across the UK. This includes recent investment in new facilities such as the Reading depot, alongside ongoing development of its people, product range and infrastructure, as well as the growth of Garic+, the business’s network of trusted suppliers.
