ECOTEC, a specialist in wood processing, biomass and recycling equipment, has launched a new brand identity at IFAT 2026.
The new branding was visible across the Ecotec stand at the environmental technology exhibition, providing an international platform to present the refreshed identity to customers, distributors and industry stakeholders.
Established over ten years ago as Terex Ecotec, the brand has grown across multiple regions and is described as currently holding a leading position in the UK, along with strong presence in North America and Australia and continued expansion globally.
Conor Hegarty, business line director for Ecotec, said, “The new brand identity reflects the maturity of the business today. Ecotec was launched leveraging the strength and recognition of the Terex name, and over the past decade it has grown into an established global brand in its own right.
“Customers, distributors and our own teams consistently refer to the business simply as Ecotec, which speaks to the clarity and strength of the name. This update aligns the brand with how the industry already sees us and reflects the progress we have made in building a broad, credible product offering that customers trust.”
The Ecotec range spans material handlers, shredders, trommels, screens, metal separators and conveyors.
