HITACHI Construction Machinery (Europe) recently hosted the firm’s annual dealer event and awards ceremony at the company’s Amsterdam HQ.
The occasion was an opportunity to celebrate achievements and look forward to the brand’s evolution to LANDCROS next year.
Following informative sessions on strategy, collaboration, business growth and shared priorities, the dealers enjoyed machine demonstrations and a tour of the new-look factory, restructured in advance of the launch of LANDCROS FIT.
“It’s important to look back at what we have achieved in our shared journey,” said HCME president Francesco Quaranta, “as well as focus on what comes next. As we prepare for an exciting new chapter in our company’s history, we are building on strong foundations with our loyal dealer network.”
The awards evening highlighted the sales performance of dealers in various machine categories. Winners of the ‘Performance Growth Award’ included Rotator (Finland) for crawler excavators, Nasta (Norway) for wheeled excavators, HJM (Spain) for wheel loaders and CMD (Israel) for mini-excavators. Belgium’s dealer Luyckx collected the Sales Funnel Management Excellence Award.
“This year’s awards reflect not only outstanding sales performance, but also the depth of commitment our dealer network brings to every market they serve,” added Hubertus Muenster, director sales at HCME. “The strength of our commercial results across Europe is a direct testament to the dedication of our partners. As we approach the transition to LANDCROS, I am confident that these strong relationships will continue to drive growth and open new opportunities.”
Additional accolades were presented to dealers excelling in the provision of parts and rental equipment. Delvator AB (Sweden) picked up the Parts Sales Performance Award, while SCAI collected the Rent2Rent Fleet Growth Award in recognition of its success with the Hitachi Premium Rental programme in Italy.
Further awards were collected by Kiesel (Poland) for marketing, Probst Maveg (Switzerland) for extended warranty, Hitachi Construction Machinery NL for ZAXIS Finance, and Hitachi Construction Machinery UK for dealer intelligence platform adoption.
“Bringing our dealer network together in Amsterdam was a powerful reminder of the shared vision that unites us,” said Laura Hendriks, director marketing & brand communication.
