FINLAY has announced the launch of FinlayTV, a new digital content platform designed to provide customers with insights to help keep their machines operating at optimum performance.
Developed as an educational resource for operators, owners and industry professionals, FinlayTV will deliver advice and hands‑on tips focused on getting the best from Finlay equipment, alongside real‑world experiences from customers and product specialists.
The platform is said to reflect a broader shift in how customers choose to engage with brands — on their own terms, in formats that are accessible, useful, and easy to consume.
“Recognising that video is now the primary driver of global marketing, FinlayTV will serve as our digital ‘umbrella’ brand, hosting high‑utility content ranging from three‑minute technical ‘Top Tips’ to site‑visit vlogs that could last an hour,” said marketing manager Charlie Colton. “This multi‑channel project will deliver high‑quality videos for YouTube, with smaller, more ‘bite-size’ pieces to be rolled out via LinkedIn, Facebook, Instagram and TikTok channels simultaneously. Separate from day‑to‑day marketing activity, this is content with a higher purpose.”
Under the FinlayTV banner, a podcast called RockTalk with Finlay has also been launched.
“Finlay recognises that modern audiences increasingly consume information through short‑form video, on‑demand audio and mobile‑friendly platforms,” added business line director Matt Dickson. “FinlayTV represents another step in our ongoing effort to meet customers where they are — whether that’s watching a quick video on site or listening to a podcast on the road.”
Viewers and listeners can expect content covering machine set‑up and optimisation, maintenance best practices, application insights and operational challenges, with contributions from Finlay specialists and guest experts from across the materials processing industry. Customer stories will highlight how Finlay machines perform in real applications and how operators are maximising productivity in the field.
