A full-size JCB digger dressed up like a collector’s scale model stole some hearts on Valentine’s Day after going on display outside a famous London railway station.
The ‘JCB Backhoe in a Box’ drew huge crowds when it was first unveiled at the manufacturer’s HQ in Rocester, Staffordshire. The digger was carefully dismantled and transported south, before being reassembled and unveiled outside King’s Cross Railway Station.
The installation will be on display for a full week, providing a unique photo opportunity. Standing nearly 15 feet high and more than 20 feet across in its special packaging, the life‑size display is impossible to miss. Visitors can enjoy the exhibit day or night, with the installation illuminated after dark.
JCB deputy chairman George Bamford said, “There’s no better day to celebrate something you love than Valentine’s Day – and Britain has loved the JCB backhoe loader for more than 70 years.”
JCB worldwide events manager Alice Taylor has helped oversee the installation. She added, “King’s Cross is always buzzing, but this installation brings something truly unique to the area. It’s fantastic to engineer some romance in London by unveiling the Backhoe in a Box in London on Valentine’s Day.”
Its appearance in London marks the start of a UK-wide tour. The next stop will be the Cheltenham Festival in March.
