MERLO UK has hailed the success of its 2025 dealer conference, which switched to a virtual format.
The event brought the manufacturer’s network of dealer principals together for a 90-minute session.
Led by general manager Shaun Groom, the aim was to deliver a fresh approach to dealer engagement, with Merlo stating that feedback from attendees has been ‘overwhelmingly positive’.
The conference combined live presentations and short films, including highlights from Agritechnica showcasing the latest agricultural product updates.
Shaun Groom opened the conference with an economic review and outlook for both the construction and agricultural sectors. This was followed by sessions on sales, after-sales, and marketing, providing dealers with insights and information intended to drive success in the year ahead.
Shaun said, “Our goal was to create a dynamic and informative event that reflects the innovative spirit of Merlo. The positive feedback from our dealer principals confirms that this new format delivers real value.”
The event culminated with the announcement of the Merlo Dealer Awards 2025, which included Mauchline-based Ramsay & Jackson being named Parts Dealer of the Year. Winners were celebrated later in the week at an Award Winners Dinner.
2025 Merlo Dealer Award Winners:
- Parts Dealer of the Year: Ramsay & Jackson Ltd
- Service Dealer of the Year: Hardwick Agricultural Engineers Ltd
- Agricultural Sales Dealer of the Year: A F Wiltshire Ltd
- Construction Equipment Sales Dealer of the Year: D. A. Forgie
- Dealer of the Year: Cooks Midlands Ltd
