MAGNA, a Terex brand specialising in large-scale crushing and screening solutions, recently marked its official European launch at the Terex Coalville facility in collaboration with UK distributor Blue Machinery.
The event welcomed over 60 attendees to learn more about MAGNA’s market positioning and product range.
The day began with an introduction to the brand and an overview of the Terex Coalville facility. Attendees learned about the site’s history and recent investments in robotics, advanced tooling, boring and milling machines, and chamber technology, as well as the engineering team’s future development strategy. A guided plant tour and walkaround gave guests the opportunity to see MAGNA products, including the 135-tonne MT130J jaw crusher and the MT400C cone crusher.
The MT130J is the largest tracked jaw crusher in the MAGNA line-up to date, designed for large-scale operations with a 13000mm x 1000mm opening, high-powered electric drive, and split-transport capability. The MT400C is a mobile cone crusher described as offering large reduction ratios, automated metal detection, hydraulic adjustment, and fuel-efficient transmission.
Blue Machinery, the authorised distributor for MAGNA across Britain, will lead sales and support for the brand’s product line, which includes crushers, screening solutions such as horizontal, trommel and scalping screens, and heavy-duty conveyor systems for material processing industries.
Sean McGreary, sales director for Blue Machinery, said, “Hosting this event at Terex Coalville was a fantastic opportunity to bring our customers closer to the heart of manufacturing for the MAGNA brand. Seeing the scale of the facility, meeting the engineering teams, and experiencing the MAGNA range first-hand gave our customers real confidence in the quality and innovation behind these products. It’s not just about introducing a new brand — it’s about building trust and showing the depth of expertise that supports every machine.”
Neil McIlwaine, business line director for MAGNA, added, “Building on our successful US introduction earlier this year, this launch represents a major milestone in our global growth strategy. Bringing MAGNA to the UK and European market, supported by Blue Machinery’s extensive parts network and tailored financing solutions, gives customers the confidence and capability to scale their operations. Together, we’re creating a foundation for sustainable, high-volume production.”
