SPEEDY Hire has launched what it is calling an ‘industry first’ Green Claims Policy, reinforcing its commitment to responsible marketing and sustainability leadership.
As a signatory of The Anti-Greenwash Charter, the company is taking steps to ensure every environmental claim made about its products, services, and operations is accurate, evidence-based, and legally compliant.
The new policy outlines a framework for verifying green claims, supported by third-party audits, a verified claims database, and a glossary of defined terms. It applies to all Speedy Hire employees, contractors, and partners.
“Our ambition is to become the most efficient and sustainable UK hire business,” said Amelia Woodley, ESG director at Speedy Hire. “This isn’t just about compliance, it’s about leadership, and by publishing this commitment we’re setting a new standard for how sustainability is communicated in our industry.”
The policy includes an escalation procedure to raise concerns and a public-facing declaration to reinforce the firm’s transparency pledge. The company added that it will share the policy with suppliers and agencies to encourage broader adoption of responsible practices.
Charlie Martin, CEO at The Anti Greenwashing Charter, added, “Speedy Hire’s Green Claims Policy sets a powerful example of what responsible sustainability communication looks like in practice. By embedding verification, transparency, and accountability at every level, they’re showing that credible environmental leadership starts with how we communicate. We’re proud to have supported Speedy Hire on this journey and to see them raise the bar for responsible communication across the industry.”
