HOWARD Dale, president of LiuGong Europe, has been awarded the Guangxi Golden Silkball Friendship Award by the People’s Government of the Guangxi Zhuang Autonomous Region.
The award is described as one of Guangxi’s highest honours for international experts and leaders who have made exceptional contributions to regional development, industrial cooperation, and cultural exchange.
Since joining LiuGong in 2014, Mr Dale has worked with teams in Europe and Guangxi to strengthen the company’s presence across European markets. This collaboration is said to have shaped LiuGong Europe into a ‘structured, customer-focused, and market-driven’ organisation with an increasingly strong dealer network and growing confidence from key customers. Through joint efforts between the European team and headquarters, LiuGong has advanced European product readiness, aligned market needs with global product planning, and enhanced cross-border communication.
A milestone in this cooperation has been the transition of the Dressta dozer production from Poland to Changzhou, ensuring alignment in development, quality, competitiveness, and strategy across the manufacturer’s global product lines. Another achievement has been the launch and acceleration of LiuGong’s Battery-Electric (BEV) programme in Europe.
The Guangxi Golden Silkball Friendship Award recognises Mr Dale’s contribution but also the shared commitment of LiuGong teams across regions to international partnership, technology advancement, and mutual development between Europe and Guangxi.
“Receiving the Guangxi Golden Silkball Friendship Award 2025 is a true honour,” said Dale. “This recognition reflects not only my personal journey since joining LiuGong, but the collaboration, dedication, and shared purpose that define the LiuGong culture. I am grateful to the entire LiuGong Europe and Liuzhou HQ teams for their support and for the opportunity to contribute to our global success. Together, we will continue strengthening partnerships, driving innovation, and building long-term relationships that support sustainable growth across all the markets we serve.”
