CASE Construction Equipment has appointed Francesca Asteggiano as the new head of sales for construction brands Europe at CNH.
Francesca brings over 17 years’ experience in the B2B sector to the role, with a background in strategic and commercial leadership. The manufacturer said her ‘industry expertise and customer-focused approach’ will be key in supporting the dealer network and driving growth across European markets.
“I’m honored to take on this new role and excited to work closely with our dealer network to strengthen our brand and deliver value to our customers,” Francesca said. “Together, we will continue building a strong and competitive presence across Europe.”
