Finning outdoor cinema set to put PlantWorx visitors in the picture

Cat 444 centennial backhoe loader
Cat 444 centennial backhoe loader

FINNING has announced plans to celebrate Caterpillar’s centenary year at PlantWorx 2025 next week with an offering that includes an outdoor cinema showcasing the story of the manufacturing giant and its future developments.

There will also be an array of Cat machines on display along with the chance to win an excavator or genset as part of Finning’s year-long milestone celebration.

Tim Ballard, general manager retail and marketing at Finning UK & Ireland, said, “While acknowledging 100 years of advances in the field of construction equipment, power and technology, we want to embrace the future with Caterpillar too. At the heart of our stand will be the customer area, viewing platform and Finning cinema where visitors can watch a commemorative film produced as part of the Caterpillar Next 100 Years campaign. It will take viewers back to Caterpillar’s origins, tracking its role in major global infrastructure projects like Palm Island in Dubai and the Trans-Amazonian Highway, before looking ahead to the future of autonomous sites, remote control, and advanced technology.”

On display will be the Cat 444 centennial backhoe loader. The special edition machine, painted centennial grey to reflect the original Caterpillar branding, is one of only 10 limited edition models produced globally.

The line-up of equipment on the stand will include the Cat 285 compact track loader, which is new to the UK and said to offer 50% more torque than the 299D3 model, greater lift height, and a roomier cab. A rebuilt Cat D6 Dozer, M315 wheeled excavator with tiltrotator, and C3.6 industrial diesel engine will also be part of the showcase.

The Finning ‘Win Big’ giveaway will also be highlighted. Visitors to PlantWorx can enter the competition for free at the show or via the Finning website where, to be in with a chance of winning a 301.6 mini-excavator or DE110E2 generator, participants must answer the following question: ‘How would winning a Cat machine or generator help you build something that lasts?’

Tim Ballard added, “We are encouraging customers old and new to enter the competition, as well as those that have always admired Caterpillar equipment from afar, but have not had the chance to own one yet. Throughout the last century, Caterpillar has had a significant impact on UK industry, establishing major manufacturing facilities, employing thousands, and supplying machines to support multiple sectors including construction, mining and power generation.

“At Finning we are looking ahead to the next century of Caterpillar and urging those from all backgrounds and applications to enter the competition and become part of our legacy and reputation for industrial excellence.”