LIUGONG UK has appointed two new dealer partners: Lloyd Ltd in Scotland and the north of England, and Dragon Plant Sales in Wales.
Since entering the market in 2019, LiuGong UK said it has grown steadily through a dual approach of direct sales and regional dealer partnerships.
Lloyd Ltd, headquartered in Carlisle, will be tasked with driving growth across northern England and Scotland through its network of eight branches. Dragon Plant Sales, based in south Wales, will cover the entire Welsh region.
“This is great news for LiuGong,” said Dean Thornwell, MD of LiuGong UK. “We are delighted to welcome Dragon Plant Sales and Lloyd Ltd into our network. LiuGong is a world leader in several areas of plant equipment technology, and that really captivates dealers.”
Andrew Millen, UK dealer development manager, added, “We’re expanding our dealer network in the UK to meet our customers’ demands. That’s only achievable by appointing dealers who truly understand their local markets and customers. This is about extending our reach and getting advanced technology into the hands of more users. Ultimately, we aim to help customers overcome their toughest challenges.”
George Lloyd, MD of Lloyd Ltd, commented, “The opportunity to partner with LiuGong is an exciting one for Lloyd Ltd. Their extensive range complements our current portfolio and provides cost-effective ownership and impressive innovation. LiuGong is already ahead of the game with the fifth generation of their battery and electric models, so we are looking forward to working with them and preparing for what the future holds.”
Jason Derraven, MD at Dragon Plant Sales Ltd, said, “The quality of LiuGong’s machines is excellent. They’ve been very helpful from day one, with strong training and support. Whether it’s the yard staff or the wider team, you can always pick up the phone and someone’s there to help. I see a great future ahead and a strong partnership for us.”
This announcement is said to reinforce the resilience of the LiuGong brand amid industry challenges, including tariffs on some Chinese manufacturers following the UK’s Trade Remedies Authority investigation.
“While the TRA’s investigation is largely behind us and it’s business as usual, we’ve appealed the tariff applied to our battery electric machines,” said Thornwell. “It’s a short-sighted move that conflicts with the UK’s ambitions around net zero and sustainability. As a manufacturer delivering world-class BEVs, we believe this could discourage progress at a time when low-carbon innovation should be accelerating.
“We’re doubling down on the UK market. Even with tariffs, we are stronger than ever. Our dealer partners see real potential, and we want to be there for our customers with the best products, technology, and support.”
