LiuGong UK recently hosted an event designed to showcase its next-generation electric construction equipment and reaffirm the brand’s commitment to the UK market.
Held at the firm’s regional hub in Portsmouth, Zero Boundaries: LiuGong BEV Experience, welcomed industry experts including Viki Bell, CEO of the Construction Equipment Association (CEA), and Ross McNally, CEO of the Hampshire Chamber of Commerce, alongside LiuGong dealers, customers, and representatives from industry bodies and business organisations.
Howard Dale, president of LiuGong Europe, said, “We’re building a strong and sustainable future, across Europe and right here in the UK. Our direction is clear. We are on a mission to empower people with intelligent, electric machinery and become a world-leading equipment and technology provider.”
Dale emphasised that this vision is underpinned by LiuGong’s Three TOTAL Strategy, a framework introduced at bauma 2025, built on the pillars of Total Globalisation, Total Solutions, and Total Intelligence.
Harry Mellor, LiuGong’s European product director, outlined the company’s leadership in battery electric vehicle (BEV) technology, including a roadmap for future expansion across both BEV and internal combustion engine (ICE) categories.
“By 2027, all major product categories will be launched in Europe,” he explained. “And by 2030, we aim to cover 85% of total industry volume. That’s what being a full-solution provider means for us.”
Mellor presented the BEV Model Plan 2026, which includes 10 new machines, LiuGong’s first electric skid steer loaders, reach stackers, and forklifts for Europe, plus expanded excavators and wheel loaders, including the 95-tonne 995FE and 35-tonne 8110TE.
He also highlighted the BEV performance across UK and European job sites, as well as the company’s innovations in battery, charging, and site energy systems.
Viki Bell, CEO of the CEA, shared her perspective on LiuGong’s electric capabilities and the company’s growing role in the UK market.
“The range that LiuGong has is phenomenal, and the BEV capability I’ve seen today has pleasantly surprised me,” she stated. “The partners LiuGong have brought together to put the whole package together are going to be key to unlocking the market. UK customers will be encouraged by hearing from those already using the machines, as many operators now prefer them.”
Ross McNally, CEO of the Hampshire Chamber of Commerce, spoke on the importance of regional partnerships, skills development, and LiuGong’s contribution to supporting local enterprise.
LiuGong revealed that the event served as a platform to ‘deepen partnerships and formalise forward-looking agreements’. Paul Mitchinson, head of plant, engineering & asset maintenance at Holcim UK, shared the company’s experience trialling LiuGong BEV machines.
“The experience we’ve had with the LiuGong machines has been very good,” he said. “We put the bigger machine, the 870HE, into one of our Southwest quarries, Callow, where the operators fully embraced the new technology. Now they don’t want to go back into the diesel area.”
Holcim is now in a position to finalise a 20-unit electric wheel loader order for 2025, pending final approval from its global HQ, with additional units under consideration beyond this year.
A signing ceremony marked several developments reinforcing LiuGong’s momentum in the UK. This included the formalisation of a new dealer agreement with Dragon Plant Sales (Wales). LiuGong also recently announced a partnership with Lloyd Ltd, now covering north west England and Scotland as part of its expanding dealer network.
“This event was about setting a clear direction for the future, for LiuGong as a company and for the dealers and customers we support,” added Howard Dale. “It gave stakeholders a comprehensive look behind the scenes, from our parts distribution centre to our technical and service support platforms.
“We’re confident in our strategy, proud of our progress, and committed to growing our presence across the UK and Europe. With the right people, partners, and products in place, we’re pioneering a smarter, more sustainable future for the construction industry.”
