SANY’S first ever European Dealers & Premium Customers Summit has resulted in confirmed orders and purchase intentions exceeding $65 million, the firm has revealed.
Held in the Chinese city of Changsha, the landmark event brought together over 500 industry leaders from 31 European countries – creating a platform to explore future growth opportunities, deepen cooperation, and showcase the latest in SANY’s innovation and manufacturing capabilities.
The summit featured a keynote address by Senior Vice President of SANY Group and president of international operations, Xu Ming, titled Why SANY is the mine of gold, which emphasised the significance of this moment in SANY’s journey, “…understand, seize, and cherish this historic opportunity and take proactive steps with SANY to redefine excellence and build a brighter future together.“
One of the most anticipated moments was the official rollout of the 2025 European-tailored dealer empowerment policy, designed to strengthen local partnerships and unlock new growth potential, which received an overwhelmingly positive response.
In parallel, SANY’s performance in H1 2025 reinforced the summit’s momentum, with European sales surging 50% year-on-year, setting consecutive monthly records and delivering the strongest first-half performance in the company’s history.
During the seven-day event delegates embarked on a multi-city journey across seven SANY industrial parks inKunshan, Huzhou, Changsha, Ningxiang, and Zhuhai, witnessing firsthand the scale and sophistication of SANY’s smart manufacturing.
