NIFTYLIFT is celebrating after winning the Hire Industry Supplier of the Year accolade for the second consecutive year, and seventh time overall, at the 2025 Hire Awards of Excellence, hosted by the Hire Association Europe (HAE).
The award recognises companies that can demonstrate effective R&D of industry-leading products and services and a sustainable, commercially successful approach to the supplying of stock, equipment or services to the plant, tool, equipment and event hire sectors.
Judges consider the use of effective training programmes that provide benefits to the business, employees and customers, evidence of reduced numbers of complaints, and the active development of employees through their adoption of company values and procedures and the provision of stimulating and supportive workplaces.
“This award is a real reflection of the strong partnerships we’ve built with our customers and the hard work of our entire team,” said Tom James, UK sales manager, Niftylift. “We’re thrilled to be recognised for our commitment to innovation, reliability and service.”
Marketing manager Simon Maher added, “To win this award two years running is an incredible honour. It reinforces that our efforts to go beyond expectations – whether through groundbreaking products like the HR22SE or outstanding customer support – are making a difference.”
Launched last year, adding to the company’s portfolio of compact, low-weight articulating booms, the all-electric HR22SE is already attracting accolades for Niftylift. In March, it was named Product of the Year – Self Propelled Booms & Atrium Lifts at the 2025 International Awards for Powered Access (IAPAs). It has also been shortlisted for Rental Product of the Year at the 2025 European Rental Awards.
