MANITOU Group has announced the launch of its new ‘LIFT’ roadmap, which is designed to consolidate its worldwide leadership and provide differentiating solutions to customers by committing its employees and partners to innovate on solutions with a positive societal and environmental impact.
The strategic plan covers the years 2026 to 2030, and is structured around the following axes:
- Leading on material handling and people elevation markets: Manitou Group will consolidate its position in telehandlers and reinforce its presence of the aerial work platform market.
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Innovating with sustainability and customer-driven mindset: the group is accelerating its energy transition by expanding its ranges of electrical machines and associated services tailored to customer needs. Circularity is also at the heart of its ambitions, with the deployment of reconditioning centers and the development of retrofit offers.
- Focusing on customer experience: drawing on the expertise of its dealer network, the group plans to drive its transformation by accelerating its digitalisation and use of data.
- Transforming ourselves for tomorrow: focusing on two key issues: “human resources” and “competitiveness.” Manitou Group will transform its employer brand to attract talent and improve the experience of employees. The company also plans to launch programmes to boost competitiveness and accelerate development of new products and services.
To better meet customer expectations and the specific needs of its markets, Manitou added that it is transforming its operating model from a two-division organisation (Products division and Services and Solutions division) to one based on three geographical zones: North America, Europe and LAPAM (Latin America, Asia-Pacific, Africa and the Middle East).
Michel Denis, president & CEO of the Manitou Group, said, “Faced with a geopolitical and economic environment of unprecedented volatility, and ever-increasing competition, we must continue to adapt constantly to consolidate our leadership and offer ever more sustainable and efficient solutions to our customers. It is in this spirit and with these convictions that we have designed this new ‘LIFT’ strategic roadmap.
“To achieve our objectives, we also need to change the way we are organised to reinforce agility, commitment, and customer proximity. Our project is based on a division into three geographical zones, each of which will be able to manage its own sales performance and industrial efficiency. The combination of all the initiatives in this strategic roadmap and this new operating model project will enable us to carry out the profound transformation needed in a changing world.”
