SCOTTISH ADT manufacturer Rokbak is gearing up for further growth in North America by participating at the 2025 AED Summit, taking place from January 15-17 in Orlando, Florida.
Organised by Associated Equipment Distributors (AED), Rokbak described the annual gathering as a ‘cornerstone event’ for the business.
“The AED Summit provides a fantastic opportunity for us to strengthen relationships with our North American dealer network, gather their valuable feedback from the market and collaborate on strategies to achieve our shared goals,” said Robert Franklin, director of sales for the Americas at Rokbak.
At AED Rokbak won’t only be meeting with existing dealers. The manufacturer will also be looking to connect with potential new partners.
“Over the last few years, Rokbak has established a solid dealer footprint in states such as Texas, the Carolinas and Florida, where our robust and versatile RA30 and RA40 ADTs are ideally suited to the many housing, infrastructure and energy projects,” Robert added. “As we move into 2025, we also see significant opportunities to support the housebuilding and aggregates sectors in the central and northwestern regions of the USA and so we’re actively recruiting for new dealers in those areas too.”
Rokbak staff will also attend conference sessions to stay at the forefront of industry developments.
“We are optimistic about 2025,” Robert said. “While we acknowledge there may be challenges ahead, infrastructure investments are expected to continue, inflation is showing signs of slowing down and the overall industry mood is positive. From Rokbak’s perspective, we have a strong product line-up, strong dealer partnerships and a shared commitment that positions us to deliver success for even more customers across North America this year.”
