FINNING is marking Remembrance Day this year by adorning Cat machines with a series of graphic designs at the firm’s Staffordshire HQ.
The images printed onto the machine livery are designed to serve as a reminder of the service of military personnel and demonstrates the company’s commitment to supporting the UK’s armed forces.
Finning UK & Ireland is a signatory of the Armed Forces Covenant and holds the Gold Covenant ERS award for employers that provide exceptional support to the armed forces community, providing a fair and equal chance for prospective employees from military backgrounds, as well as ensuring there is an appropriate provision for the injured and bereaved.
As part of this commitment, Finning has also pledged to help support the employment of veterans by establishing links with a career transition partner to attract ex-military talent into the business.
Tim Ballard, GM retail and marketing at Finning, said, “We are dedicated to supporting the armed forces and our colleagues. At Finning, we recognise that veterans bring invaluable skills and experiences, making them a tremendous asset in engineering careers.
“The expertise gained through military service is highly transferable, and we are proud to see a growing number of former military personnel thriving in their careers with us. Together, we are building an exciting career path for armed forces veterans.”
One such person is Chris Clarke, who was employed as a workshop engineer after leaving the armed forces. He is now involved in recruitment, parts counter training, and development. He said, “As part of the recruitment team I not only get to work closely with new recruits, but also provide support to anyone currently in the armed forces who is looking to pursue a civilian career. My first-hand experience of making this transition certainly helps with the role, and I am proud to work for a company that acknowledges the importance and transferability of the skills gained in military service.”
This year, Finning tasked the company’s graphics team with creating statement decals to adorn a Cat 308 and a Cat 313 excavator. The images of Royal Navy ships, Airforce planes, poppies and silhouettes of soldiers highlight the connection between military service and the company’s inclusivity ethos.
Tim Ballard added, “We hope that as people pass the entrance to our headquarters, the remembrance display offers a moment of reflection and pride, reminding us all that we work in an industry honouring the memory and ongoing service of our military.”
