MERLO UK has expanded its construction dealer network with the appointment of Blue Central as an official distributor, covering a postcode spread throughout Cheshire, Lancashire, Merseyside, Shropshire, Staffordshire, West Yorkshire, West Midlands and Warwickshire.
The partnership enables Blue Central to offer the full Merlo construction line, including compact, medium, high-capacity, stabilised, rotating, and electric telehandlers, along with the Cingo tracked carrier range.
Merlo’s equipment is said to align ‘seamlessly’ with Blue Central’s existing portfolio, which serves sectors including construction, recycling, scrap, forestry & arb, and ports & rail.
Owen Buttle, national sales manager at Merlo UK, said, “We are thrilled to join forces with Blue Central, a company with an outstanding reputation in customer service and industry expertise. This collaboration will not only strengthen Merlo’s presence in the region but will also provide our customers with unparalleled support and access to our latest products.”
Sean McGeary, sales director at Blue Central, added, “We are very excited to add the Merlo product range to our portfolio. Merlo is a strong match for our own core values and holds a substantial global market share and is a leading supplier within the UK market. We feel that the range complements our existing offering and aligns well with our core industry sectors, enabling us to enhance our portfolio to better meet the evolving needs of our customers. This partnership underscores our commitment to adding value to material through leading brands and leading service.”
