BALLYVESEY Holdings has announced a merger of its subsidiaries, GB Plant and Access Group, comprising of Contract Plant Rental, Norwest Plant & Genesis Equipment Sales.
The move aims to ‘consolidate after-sales management services, optimise operations, and enhance customer satisfaction’.
Mark Kennedy, head of Ballyvesey plant, access, and construction GB, said, “By leveraging the strengths of GB Plant and Access Group, we have a unique opportunity to elevate our service levels and better connect with our customers’ needs. The integration of after-sales management services, including parts, warranty, and breakdown assistance, will allow us to deliver a seamless experience and ensure customer satisfaction.”
The merger also facilitates the unification of marketing, finance, and sales strategies. Mark Kennedy added, “Bringing these three organisations together into one unified entity conveys a clear and consistent message to our customers. It also provides our dedicated staff with a stronger sense of direction and purpose, enabling us to deliver unparalleled value.”
While this merger may lead to the conclusion of some established partnerships with original equipment manufacturers (OEMs), Ballyvesey explained it offers the opportunity to establish new relationships and collaborate with other equipment manufacturers.
Contract Plant will operate from five regional depots across the country, providing a selection of construction equipment, powered access solutions, and counterbalanced forklifts. The business will continue to offer a range of hire services mostly to other rental companies, rather than directly to end-users.
