THE CEA (Construction Equipment Association) has announced a range of new member benefits in partnership with Personal Group, a provider of financial services, health cash plans, and employee wellbeing solutions.
The partnership is described as a direct result of discussion with CEA members and aims to address the challenges on skills and recruitment highlighted in the CEA Manifesto.
Initially established to provide affordable insurance to an underrepresented market and support blue-collar workforces across the UK, Personal Group has since expanded into offering a diverse range of services. Their flagship product, Hapi, is a mobile-first employee wellbeing, benefits, and engagement platform. It features employee discount schemes with e-vouchers for groceries and luxury goods and discounts at major retailers.
Andrew Walker, business development director, Personal Group, said, “This partnership enhances the CEA’s range of member benefits. It will enable their members to boost their own employee benefits and wellbeing offering. Hapi puts money back into the employee’s pocket, which can mitigate some of the challenges surrounding wage demands. It supports their financial wellbeing and thereby supports their physical and mental health.
“With an often male-dominated workforce, mental health can be an issue, leading to increased sick days and a drop in productivity. This initiative is designed to help CEA members attract, retain, and motivate a skilled workforce; a key concern highlighted in their recent member survey on employment engagement.”
The survey gathered responses from CEA member companies. Key findings included: 64% of respondents struggle to recruit talent, while 36% struggle to retain top talent. 73% indicated that their ability to match salary trends has been affected by the cost-of-living crisis.
Viki Bell, CEA director of operations, added, “The partnership between CEA and Personal Group is a strategic move to enhance employee wellbeing and engagement, which is crucial for addressing the skills gap in the sector. By offering comprehensive benefits and support through the Hapi platform, this collaboration aims to create a happier, healthier, and more productive workforce for our members. This initiative is designed to positively impact employee retention and productivity, ultimately contributing to the sector’s growth and stability.”
