MERLO UK has expanded its UK construction dealer network with the appointment of Cooks Midlands Ltd.
Established in 1992, Cooks Midlands is a supplier of agricultural and construction plant
equipment throughout the Midlands. The business has been selling and servicing Merlo telehandlers to the agricultural sector for many years, and this new arrangement expands the company’s reach into the construction industry.
“This strategic appointment symbolises Merlo UK’s commitment to providing our construction sector customers with robust and comprehensive support,” said Owen Buttle, national sales manager, Merlo UK, “We are delighted to extend our relationship and embrace Cooks Midlands into the Merlo construction dealer network.”
Darren Cook, MD of Cooks Midlands, added, “We know Merlo well, are impressed with the product, and are keen to expand our reach with the Merlo range of telehandlers and tracked carriers into the construction sector. Extending our partnership with Merlo into construction allows us to enhance our product offerings and provide even greater value and service to more customers. We look forward to a successful ongoing collaboration.”
