UK & Ireland Metso distributor, McHale Plant Sales, recently picked up a ‘Best in Marketing’ award at Metso’s European distributors conference in Tampere, Finland.
The event was held in conjunction with the launch of Metso’s new electric-powered Lokotrack EC range.
The award recognises the success in marketing and sales that McHale has brought to Metso, the focus of which fell on the work done by the firm to communicate its appointment as distributors in the UK, and in the years since 2015 in Ireland and Northern Ireland.
Integral elements in the marketing communications programme included the acquisition of premises in Tamworth and Edinburgh, an intensive schedule of customer contacts, exhibits at ScotPlant and Hillhead, and on-going advertising, PR, website, and social media campaigns.
