Chippindale Plant sets sights on growth with new e-commerce offering

FOLLOWING its 75th anniversary last month, Chippindale Hire & Sales has launched an online sales platform in a bid to help establish the firm as a household name.

With a reputation across plant, tools, attachments and site accommodation, the company is now looking to further expand into online garden and construction tool sales.

Following a two-year research period with customers, Chippindale has developed a website with intuitive navigation, one-click processing and account hubs designed to make it easy for customers to find and pay for exactly what they want.

Aimed at homeowners, landscapers and small trades teams, the e-commerce store offers a selection of tools and equipment, ranging from Stihl’s gardening tools to construction equipment like mixers and breakers from brands including Atlas Copco, Belle and Bomag.

“This launch is a landmark step for Chippindale Hire & Sales, showcasing our commitment to blending trusted quality with modern convenience,” said MD Paul Blake. “With our decades of experience, we are looking to provide a fantastic service to the general public and trade, catering to the diverse needs of every customer, from professional builders to home gardening enthusiasts.”

The site includes sections such as ‘Expert Notes’ where the company provides recommendations to help customers quickly understand the benefits without trying to decode an in-depth technical description.

The business offers next-day delivery for popular construction light equipment, tailored specifically for small building teams on the go.

“We anticipate a significant uplift in customer engagement and sales growth and the platform has been crafted to offer intuitive navigation and one-click purchase processes,” Paul added. “We have integrated our core service values into every digital interaction and our physical team is ready to assist at any point, ensuring that every customer feels supported throughout their online experience.”