DEVELON, formerly known as Doosan Construction Equipment, has hailed a ‘very successful’ debut year in Europe and worldwide.
Derived from the words ‘Develop’ and ‘Onwards’, the new brand came into being in early 2023. The firm said the retention of the familiar orange colour and product naming has ensured ‘excellent continuity’.
Activities such as dealer meetings, trade exhibitions and customer events have taken place to share the new brand with customers. This included the first Global Develon Day event in South Korea.
Jayden Lim, Develon Europe CEO, said, “I would like to thank all of our staff, dealers, suppliers and customers for their support in the transition period, all of whom have embraced the new Develon brand. They are also happy with the fact that there is virtually no change in our core values, sales network, products and technologies – all remain the same.”
Develon has continued to expand in the European market. Developments include a new training centre at Nantes in France and work commencing on a new store in Germany, targeted for opening in the second half of 2024, offering direct sales, customer support and training and a parts warehouse. The expansion and relocation of Develon’s Parts Distribution Centre from Germany to Belgium has also been announced.
One year on, the company added that it is important to confirm the organisational structure underpinning Develon. HD Hyundai is the holding company under which HD Hyundai Infracore (HDI) and its Develon brand and HD Hyundai Construction Equipment (HCE) with the brand Hyundai will continue to operate independently with their own brands in the market.
In addition, HDI and HCE will be cooperating under HD Hyundai XiteSolution, an intermediary holding company which represents the construction equipment business of HD Hyundai.
Jayden Lim added, “In simple terms, Develon is the commercial brand used for our machinery, parts, promotions, communications, dealer facilities etc and the HDI brand will be used more at the corporate level with official documents and titles.
“The new Develon brand name is also the beginning of a new era in our company’s history with a promise to our customers to create added value for them through advanced technologies and innovation. Many of our partners are actively leading the way in this new beginning so the basic idea of the brand is very well received. We have also been working hard with partners to rebrand their facility locations and vehicles and this process is now complete at all dealerships throughout Europe.”
