Sunward adds to UK dealer network with double appointment

Golf and Turf Equipment (from left): director Max White, sales manager Ian Moss and director David White

SUNWARD has added two dealers to its UK network in the form of Crowmec, based in Insch, Aberdeenshire, and Golf and Turf Equipment in Binfield, Berkshire.

Crowmec will be responsible for Perthshire, Morayshire, Aberdeenshire and the Highlands and Islands, while Golf and Turf Equipment will look after its home county and parts of Surrey, Oxford and London.

Sunward approached Crowmec as the brand was looking for coverage in the north of Scotland. Crowmec did extensive research on the Sunward machines before signing up. Office manager Bethany Crow explained, “At first we weren’t sure as Sunward was a new brand in the UK, but we had a good look at their portfolio and decided this was a great product to represent, promote and sell.”

Sunward is now the only excavator manufacturer Crowmec deal with. Bethany added, “Sunward have high-quality products that exceed our expectations and they invest in research, development and innovation, actively working toward sustainability. They consistently deliver reliable products and maintain quality across their entire product range. They also promptly address inquiries, provide clear information and handle issues efficiently, and are great with warranty support, returns and repairs.”

Crowmec stocks a wide range of Sunward excavators as well as scissor lifts. The company hopes to introduce a demo fleet this year to allow customers to get a feel for the machines.

The business has already sold a number of products, with a few customers said to be already planning to purchase a second machine in a different size to add to their hire fleets and use on bigger jobs.

Golf and Turf Equipment also joined the Sunward network after viewing and testing the equipment at neighbouring dealer Buzzard Equipment, and now stock Sunward exclusively.

Directors Max White and David White explained Golf and Turf had been looking to expand its current business from groundcare into the construction and plant hire sector.

“After visiting Buzzard Equipment and looking at the machines we decided Sunward would be a good fit,” they stated. “The machines are good quality and Buzzard Equipment rated Sunward highly for both machines and parts availability and for after sales support.”

Rick Still, country manager UK and Ireland for Sunward, added, “The addition of both Crowmec and Golf and Turf further strengthens our growing UK and Ireland dealer network. Both companies bring a wealth of experience and have excellent after sales capabilities. We now have 15 official partners and the family continues to grow! I am very interested in talking to any potential, future Sunward dealers as our product offering is expanding quickly.”