EQUIPMENT manufacturer Komatsu has signed a multi-year deal with Williams Racing to become the principal partner of the British team from the start of the 2024 FIA Formula One World Championship (F1) season.
Komatsu was a partner of Williams Racing in Formula One during the 1980s and 1990s when the business supported Williams Racing to Constructors’ and Drivers’ Championships with Damon Hill and Jacques Villeneuve respectively.
Komatsu’s logo and branding feature prominently on the 2024 Williams Racing livery, as well as the team’s overalls and kit, for the upcoming season.
The manufacturer said official designations with Williams Racing reflect the companies’ shared focus on the long-term development of engineering, technology and new generations of talent.
“Komatsu and Williams Racing have shared values around innovation and the development of our people,” said Hiroyuki Ogawa, president and CEO of Komatsu Ltd. “Through our partnership we look forward to creating value together, both on and off the track. Our partnership with Williams Racing, is aligned with Komatsu’s mission to create value through manufacturing and technology innovations to empower a sustainable future where people, businesses and our planet can thrive together.”
James Vowles, team principal of Williams Racing, added, “Williams Racing is delighted to be rekindling our relationship with Komatsu. We have enjoyed huge success together in the past and reuniting is a significant step in Williams Racing’s long-term mission to return to the front of the grid. Both Williams and Komatsu are committed to attracting and developing the best young talent in pursuit of our goals and we look forward to working together again.”
