Sign of the Times as Develon brings in the New Year in New York

A promotional video for Develon appeared on the New York Times Square electronic display at the end of the countdown to bring in 2024.

The video is being posted all week until January 7 on the Two Times Square building. It sees parent company, HD Hyundai, emphasising that Develon is a leading construction machinery brand through text animation using logos and colours and the headline phrase ‘Korea’s No.1 Construction Equipment Brand’.

The Times Square video confirms HD Hyundai’s commitment to target the construction equipment market not only in North America but around the world with the Develon brand, which marks its first anniversary this month.

The promotional video concludes with a view of HD Hyundai’s future excavator model and plans to participate in the CES 2024 Exhibition in Las Vegas this month, where the company’s ‘Xite Transformation’ system for human sustainability will be showcased.