SCOTTISH articulated hauler manufacturer Rokbak has started a milestone year by attending the Associated Equipment Distributors (AED) Summit in Las Vegas to discuss growth and future plans with its North American dealers and customers.
2024 marks the company’s 10-year anniversary since its acquisition by the Volvo Group, which produced huge investment in the Motherwell factory and its products. In 2021, by rebranding as Rokbak, the articulated hauler manufacturer became the first new brand the Volvo Group has ever launched.
At AED, Rokbak has been highlighting ‘significant’ market share increases in North America, discussing future plans as well as processing product orders and engaging in new business.
“AED gives us a great opportunity to meet our growing network face-to-face, all in one place,” said Robert Franklin, Rokbak’s director of sales – Americas. “With over 70% of our North American dealers in attendance, it’s great to review business, the market and our industry together. Getting that insight through dealers’ eyes gives you an ideal perspective of what’s going on in the market and what’s ahead.
“We’ve had some great feedback on our trucks and been able to share what dealers and customers can expect from us in 2024 and beyond.”
Rokbak has returned to Las Vegas ten months after attending CONEXPO, which marked the first time the RA30 and RA40 haulers had been on display at a North American trade show. The manufacturer has seen huge demand for its articulated haulers in North America, with the majority of the trucks that leave Rokbak’s factory in Motherwell sent to the region.
“In North America, you can see the trucks out working across the region in sectors such as quarrying, urban infrastructure, highways and housing developments,” Robert added. “Demand is strong and we’re not only seeing our existing dealers grow their businesses, we’re also signing new dealers too.”
