TSURUMI Pumps UK will plant a tree for every pump purchased by customers in 2024.
Part of a sustainability drive, the target is to plant in excess of 10,000 trees both in the UK and worldwide during the course of the year.
Tsurumi Pumps has partnered with Carma, a B Corp certified company, to carry out the tree planting project. Trees can help combat climate change by absorbing and storing carbon dioxide from the atmosphere and releasing clean, breathable oxygen back into the air. They also help prevent flooding, reduce local temperatures and provide habitats for life.
Throughout the year, Tsurumi Pumps UK will measure, record and publicise how many trees have been planted and the carbon reductions made. There will be a live status report on the firm’s website showing progress towards the target.
All the trees Carma plants in the UK are planted by armed forces veterans via The Green Task Force, a charity established to solve a number of issues surrounding the environment and helping veterans back into employment.
Pete McMutrie, sales director at Tsurumi Pumps UK, said, “Sustainability is one of our key objectives. As a company, we became Scope 1 and Scope 2 carbon neutral by 2023 and our head office in Maidstone, Kent is powered by solar panels. As a global brand Tsurumi manufactures products sustainably including using renewable energy and the company is currently building a new motor factory in Japan that will be powered by solar panels.
“Every year in the UK we aim to reduce our printing and use of paper, so we wanted to re-use this budget to fund the tree planting project which will help to boost the tree population.”
Jim Holland, CEO and co-founder of Carma, added, “We are delighted to work with Tsurumi Pumps UK on the company’s tree planting project throughout 2024. This great initiative will not only have a positive impact on the planet but support veterans in the UK and communities overseas.”
