DOOSAN Bobcat, a company within Doosan Group and a compact equipment manufacturer, has announced its global branding strategy to create business and growth opportunities.
Doosan Portable Power (DPP), a producer of air compressors, mobile generators and light towers; and Doosan Industrial Vehicle (DIV), a supplier of material handling equipment, including forklifts, will rebrand their product offerings under the Bobcat brand.
“Bobcat is an iconic brand that changed the world with the invention of the compact equipment industry, and we are excited to unleash the brand in bold, new ways,” said Scott Park, Doosan Bobcat CEO and vice chairman. “Doosan Portable Power and Doosan Industrial Vehicle have long legacies of developing high-quality products.
“Bringing these strong Doosan brands into the Bobcat portfolio allows us to further expand these business lines, while also growing our overall Doosan Bobcat business and providing even more solutions to help our customers accomplish more.”
With this refreshed identity, the DPP and DIV product lines will both undergo design and aesthetic changes in alignment with current Bobcat branding.
