THE first DEVELON branded machines have debuted at CONEXPO in Las Vegas.
Back in January of this year, it was announced that the brand of orange construction equipment known as Doosan would now be called DEVELON throughout the world.
Work began to identify a new brand name to replace Doosan following the 2021 sale of Doosan Infracore to HD Hyundai. The name DEVELON was chosen to convey the company’s drive to develop onward to bring solutions to the construction equipment industry through technological transformation and the development of ‘exceptional’ equipment and services.
Following CONEXPO, efforts will be made to advance the brand at local dealer level through updates to signage and machine decals. Customers are likely to begin to see newly branded machines at their local DEVELON dealerships and on construction sites as early as the end of Q2 2023.
DEVELON will continue as a subsidiary in the Hyundai Genuine group alongside Hyundai Construction Equipment (HCE). These two subsidiaries will remain independent construction equipment companies under HD Hyundai.
