FOLLOWING the recent announcement about the company’s new brand and visions for worldwide markets, DEVELON – formerly Doosan construction equipment – has announced it will provide further details in a new video.
The video will go live at on February 27 on the company’s YouTube channel. It will communicate the timeline and heritage associated with the former brand, as well as highlight the new vision and generate awareness for DEVELON.
The aim is to build momentum for the new brand as the company works toward the full public launch at CONEXPO 2023.
The video will include an interview with the CEO of Hyundai Doosan Infracore, Young-cheul Cho. Mr Cho will speak on the reasoning behind the new brand name and introduce the vision and purpose of the brand.
He said, “When coming up with a new name, we had many ideas that could represent our brand’s direction and value. That is why we came up with the combination of the two words ‘Develop’ and ‘Onwards’. We believe these words show the brand’s purpose to advance the development of our world with new products and solutions.”
