MOTHERWELL-based Rokbak has hailed new partnerships formed at the recent Associated Equipment Distributors (AED) Summit in Chicago, Illinois.
The annual convention for equipment distributors aims to advance the industry through networking, education and leadership. Rokbak revealed its participation highlighted the articulated hauler manufacturer’s commitment to the North American market and comes ahead of the company’s attendance at CONEXPO 2023 in Las Vegas.
The Rokbak team discussed the growing demand for its RA30 and RA40 articulated haulers. During the last year, the company has expanded its dealer network in North America. The summit provided the opportunity to develop new partnerships and hold meetings with existing US dealers.
“The AED Summit allows dealers, manufacturers and vendors to converse with each other about what transpired in the previous year and the outlook for the future,” said Bob Brucken, chief operating officer of Rokbak dealer Diamond Equipment, Inc. “The event gave the attendees from Diamond Equipment the opportunity to meet with the manufacturers we represent, including Rokbak where we had very fruitful discussions. There was an air of positivity throughout the meeting regarding the current market and the industry as a whole.”
Rokbak was a silver sponsor of the event and was part of the closing dinner on January 12, where the guest of honour was former US Secretary of State Mike Pompeo.
“We’ve had a great experience at AED with positive feedback from both our current and potential new dealers,” commented Robert Franklin, Rokbak’s director of sales – Americas. “It was an excellent chance straight into the new year to promote our products and our brand and get feedback from the North American market. We were able to engage with our current dealers and build new relationships as we look to expand our network in this important market.”
